Financial Advisor

Our Approach

Kerr Financial Group offers a boutique approach to helping both retail and institutional investors achieve their financial goals. We thoroughly analyze the capital markets and individual securities seeking to construct portfolios that meet clients’ personalized needs. We believe the markets provide opportunities when security prices become significantly separated from the company’s (or issuer’s) underlying economic value (both over-valued as well as under-valued). When researching a potential investment, the possibility of price appreciation is secondary to the risk of capital loss. In other words, it is not only about maximizing profits but also about minimizing losses. We firmly believe the key to making money is primarily not losing money.

Kerr Financial Group explores the global markets looking for investment opportunities. While no company is too big or too small for consideration, we feel that the majority of pricing inefficiencies exist in the small-cap market. We typically seek undervalued firms or stocks whose superior growth prospects are not properly reflected in its stock price. Wall Street regularly overlooks emerging secular trends. This can present opportunities in the form of undervalued growth especially in smaller companies. This strategy often requires investing in areas off the beaten track and can offer exciting risk-reward situations. Financial statement analysis is a critical part of determining which securities are included in the portfolio. Adjustments are made to account for such things as one-time charges or gains, asset sales, acquisitions, etc. The goal is to determine the company’s normalized earnings power. Once an investment opportunity is identified, the application of ratio analysis is used to better understand the company’s condition and potential. This information combined with the knowledge of economic and industry conditions help identify investment candidates.


*Investing involves risks, including the risk of principal loss. The strategies discussed do not ensure a profit or guarantee against loss. International and emerging market investing involves special risks such as currency fluctuations and political instability and may not be suitable for all investors. The prices of small cap stocks are generally more volatile than large cap stocks.